I was asked if I would like to attend Doughnotts launch night on Wednesday 30th August, Sadler Gate, Derby! I had no idea what to expect – a part from doughnuts of course but I hadn’t heard of the company myself as I never venture to Nottingham. Thanks again for having me!
At first I felt a little awkward just walking into someone’s shop when they have no idea who I am and I have no idea who they are. This is where I let shyness take over and make me think I’ll be ignored – well I wasn’t. Megan introduced herself to me and made me feel extremely welcome, she explained what the night was about and gave me two freebie vouchers.
I wandered to the doughnut counter and immediately fell in love! Omnomnom. I had no idea which one to choose as my freebie. In the end after dribbling everywhere I decided to try the hazelnut one with chocolate in the middle – it was referred to as the Snickers doughnut. What an absolute treat that was (I want another one now). The chocolate was divine but to be honest the whole thing was incredible.
I also love the inside and how simple the interior is. Personally I think it is really effective because Megan and Wade haven’t over done it, they’ve made something someone would like to sit in without feeling uncomfortable. Plus the fairy lights are really cute!
Wade came over to speak to us to thank us for popping in but the pleasure was all mine. He spoke to a group of us about the business, the staff and the doughnuts and it was good to feel a part of that as well if that makes sense? You could really see the smiles and how proud Wade is of how far they’ve come and for me that’s what a successful business is about. Don’t put yourself first, put everyone else first and you succeed and then you go back to yourself with rewards.
I’d like to thank Doughnotts for allowing me to take a few extra doughnuts home for the family. They were opened instantly because they smell so good and are very well made. The dough is really soft and the fillings are not too overpowering. Also, a winner for vegans, some of the doughnuts in store are vegan friendly. I bet you’re taking a walk down there right now. Another reason why Doughnotts stand out because they’re catering for all.
The doughnuts below are Red Velvet, Death by Chocolate (story of my life) and a simple Lemon and Jam doughnut. I had the jam doughnut and if I’m being honest it did taste really nice but I wasn’t a huge fan of the jam. However, I would eat it again and probably again and maybe many more times.
Thank you to Wade and Megan for such a lovely evening! I got to experience something new and I’m glad I know about this little store. On my next visit to Derby I will be sure to pop in and scoff my face. Good luck with the store and congratulations on selling out on your first day of opening.